Platform Agreements and Policies

The applicant must be a valid lawful operator or a fully authorized representative. The representative confirms authority to submit materials, accept this Agreement, and receive notices. The Brand must promptly update revoked authority, staff departures, and entity changes.

The Brand must provide accurate, complete, legible, current licenses, corporate identifiers, trademark ownership or authorization, brand and franchise information, contact details, and other evidence reasonably requested for complaints, regulatory obligations, or risk review. It must continuously satisfy applicable advertising, franchise, IP, product-quality, and consumer laws.

The platform may verify documents, request supplements, contact rights holders, and cross-check lawful sources, and may decide whether to approve an application. Submission does not guarantee acceptance. Platform verification is a reasonable review based on available materials, not a government approval or commercial guarantee.

Available services may include a brand page, profile and page editing, lead receipt and follow-up, and basic analytics. Scope and limits follow the portal and any separate order. No fixed ranking, exposure, inquiry volume, conversion, or return is promised.

The Brand must appoint administrators, apply least-privilege access, remove departing staff, secure credentials, and remain responsible for authorized users. It must not share access with unrelated parties or access another brand’s data. Security incidents must be reported promptly.

All content must be truthful, supportable, current, and non-misleading. Investment, fees, margins, payback periods, store counts, support policies, and success stories require evidence and clear conditions. The Brand must complete legally required permits and franchise filings, avoid fabricated reviews or honors, disclose material facts, and independently handle contracts, payments, delivery, after-sales service, and consumer disputes.

The Brand warrants all necessary rights in marks, names, images, videos, copy, cases, likenesses, and other materials. It grants a non-exclusive, royalty-free license during cooperation and necessary archiving to store, reproduce, display, transmit, translate, resize, reformat, and make necessary layout edits. Ownership of the Brand’s marks is not transferred.

Lead information may be used only for the inquiry and related follow-up understood by the user. It may not be sold, exchanged, published, transferred to unrelated parties, or repurposed for incompatible marketing. Access must be limited, objections honored, retention minimized, and data deleted or anonymized when no longer required. Security incidents and rights requests must be handled promptly and reported to the platform where relevant.

Whether onboarding or specific features are free follows posted information. Membership, advertising, promotion, or other paid services require a separate order addressing term, placement, settlement, invoicing, refunds, and breach. Unwritten traffic, ranking, or conversion promises do not bind the platform.

Organic ordering may change based on completeness, feedback, quality, activity, and compliance. Paid promotion will be labeled as required. Neither is a credit or earnings guarantee. Manipulated traffic, clicks, reviews, and metrics are prohibited.

For expired materials, rights disputes, complaints, investigations, security risks, inactivity, or suspected violations, the platform may request evidence or correction, restrict leads, suspend display, remove content, freeze accounts, or terminate onboarding. Urgent risk may be addressed before notice.

The Brand must maintain support and handle franchisee, consumer, and rights-holder complaints. The platform may route complaints, request explanations, preserve evidence, and cooperate with authorities, but is not the Brand’s contract, performance, or refund obligor unless law or a written commitment provides otherwise.

Each party must protect non-public commercial, technical, user, and operational information and disclose it only to personnel who need it for this Agreement. Lawful mandatory disclosure, public information, and information lawfully obtained from an authorized third party are excluded.

This Agreement begins when the application is submitted with acceptance and continues through application and account operation. The Brand may request exit after addressing open complaints, fees, and legal duties. On termination, display and access may end; data is retained or deleted under law, audit needs, disputes, and the Privacy Policy. IP, confidentiality, data, liability, and dispute clauses survive as necessary.

Each party bears liability proportionate to its fault and legally attributable harm. The Brand is responsible for claims, penalties, and reasonable expenses attributable to false advertising, defective credentials, infringement, data misuse, or its transaction performance.

The platform is not a party to franchise transactions and gives no business-return guarantee. To the extent permitted by law, it is responsible only for direct, reasonably foreseeable actual loss caused by its own fault; liability that cannot legally be limited remains unaffected.

Updates may be made for legal, regulatory, or service changes with reasonable notice. Material changes will receive enhanced notice or renewed consent where required.

Mainland China law governs. Parties should negotiate first; unresolved disputes may be filed in a court with lawful jurisdiction. Partial invalidity does not affect remaining provisions.